How Italic Helped The Kickback Showcase That Community Initiatives Can Look Different
May 11, 20232 min read
Bringing Ideas to Life
The Kickback's Coffee Table Pitch Book with Italic's Digital Print & Bindery Services
The Phase One Book - by The Kickback
2 minute read
This high-end coffee table book was created to generate awareness and revenue toward our client,The Kickback, a Toronto based youth-led organization aiming to empower underserved youths' dreams to change their world.
The book doubles as a pitch for corporate sponsorship and as a product sold directly from the charity and through their partners in select locations
About The Kickback
Kickback began as an idea in 2016, driven by the belief that a new pair of shoes has the power to keep kids out of trouble.
More than 7000 pairs of quality sneakers later, a value of over $1M, their work as a non-profit has impacted youth worldwide.
The idea of utilizing the sneaker to give back came from the founder’s passion for collecting sneakers and knowing how much they meant to him. Jamal remembered what it felt like as a kid to want sneakers so bad yet unable to afford them.
The Kickback believes that sport, art and media have the power to change a kid’s world, and encapsulating the organization’s impact within the book goes to show improving community is possible.
"This is the perfect coffee table book to showcase that community initiatives can look different, and we all share the belief that making a difference is possible."
🗨️ Jamal Burger - Founder, The Kickback
Short Run Quantity with High End Quality
As a client that values quality and the highest production values, we worked with the founder Jamal Burger to deliver a short run photography book that makes a big impression on a budget for retail sales.
By elevating their communication to be received and recognized as a professional non-profit worthy of support, The Kickback brought on new corporate partnerships with brands like Nike Canada and Asics Canada and earned direct sale proceeds that will go towards the making of their next youth-driven community initiatives.