Bauer Canada's Vapor Hyperlite Launch with Italic's 3D Proofing
April 24, 20232 min read
2 minute read
Recently, Italic was given the task of creating the packaging for Bauer Canada's Vapor Hyperlite product line, which needed an unboxing experience that would impress and delight hockey influencers worldwide. To achieve this goal, Italic relied heavily on their 3D proofing services, which have revolutionized their prototyping process by solving various challenges that arise in complex projects quickly and with less effort.
One major challenge that 3D proofing helped solve was long-distance proofing logistics.
Typically, Italic prefers to show clients an in-person product sample before obtaining approval. However, this can be a costly and challenging process, especially when clients are far away, multiple revisions are necessary, or the final product is oversized.
3D proofing allowed Italic to provide a visual representation of the product to the Bauer team without multiple in-person samples. It also allowed them to show a larger team of people a proof of concept quickly without the need to produce and ship prototypes to several locations.
⬆️ 3D proof above ⬇️ Final product below
In addition to saving on logistical costs, 3D proofing helped with troubleshooting before the package was built. Italic's team could identify potential issues with the package's dielines and address them before production, saving time and money and ensuring that the final product met the high-quality standards that Italic’s clients expect.
Nathan Witt, Italic's Pre-press and Workflow Manager, explains that prototyping and proofing are increasingly crucial in the printing industry. He says that:
"Print is not taught today, it is learned. Prototyping and proofing fill the knowledge gap, giving clients the confidence to make any necessary changes or adjustments and catching any potential issues early in the process."
With the use of 3D proofing, Italic could ensure that Bauer Canada's Hyperlite product line met their client's expectations and was of the highest quality.
Watch Olympic hero Amanda Kessel unbox the hyperlite.
In conclusion, Italic's use of 3D proofing has transformed the approval process by providing new solutions to challenges that print projects often face. Italic's reputation for elevating brands has been built on providing clients with the confidence to make informed decisions, resulting in high-quality final products.
BauerCanada’s campaign, distributed globally from Italic’s downtown Toronto facility, was a resounding success both in person and across social media.