Winter Schedule


Thursday, Nov 28

Post

Story

Teasers

Post - get people thinking about paper as a fifth colour in the first person.

Story - show the paper arriving at Italic. Story is a Boomerang of employees opening Mohawk branded boxes revealing colours.

Extras: Share reactions on stories.

Wed, Dec 4

Post

Story Blog

Artist Showcase

Post - narrative switches to Massimo taking up the challenge of being unique with paper as a fifth colour.

Story - screenshot of our White Ink 101 blog post feature screenshot of our website/blog post. Caption is" Explore Italic's white ink capabilities in our recent blog post. Warning, we get technical!"

Extras:Main page on website features campaign with links to blog post and online product collection

Thursday, Dec 5

Post

Product Launch

Product Showcase

Post - narrative switches to Italic challenging clients to be unique with paper as a fifth colour.

Story - screenshot of our Feature posters product where clients and price out and order online. Poster shown. Also launching Postcard and Greeting Cards.

Extras:Share reactions on stories.

Monday, Dec 9

Post

Product Launch

Product Showcase

Post - narrative continues to challenging clients to be unique with paper as a fifth colour.

Story - screenshot of our Feature postcards product where clients and price out and order online. Greeting cards shown.

Extras:Share reactions on stories.

Wed Dec 11

Post

Story

Call for Submissions

Post - narrative ends with Italic challenging clients to enter their creative to Mohawk contest

Story - Boomerang of submission poster from Mohawk

Extras:Share reactions on stories.

The end. ;)