When the colour in a design comes from the paper, people notice. This high end look elevates designs and showcases a designer's creativity
Digital white ink gives designers and artists the ability to variable print white ink to add personalization through variable data.
Printers have many tricks of the trade, but we can't solve everything. We have issues in colours that are difficult to replicate consistently through print (4 colour greys can be challenging for example). Often we can overcome this and ensure consistency by incorporating suitable coloured (grey) stock into the design process.
Keep in mind that not all printing presses are white ink capable. At Italic we are proud to offer white ink solutions on both our small and wide format presses.